Rodger Dudding, the 81-year-old visionary behind Studio434, presides over one of the most extraordinary private car collections in the world. With over 450 vehicles valued at approximately $50.8 million USD, his lifelong passion for classic and unique automobiles has created a treasure trove of motoring history.
A Passion Born of Nostalgia
Rodger’s automotive journey began humbly with his father’s 1952 Morris Minor, igniting a lifelong appreciation for cars. Over six decades, this love evolved into Studio434, a collection that started with a 1955 Morris Minor and a 1968 Jensen Interceptor FF. Today, it spans over a century of automotive innovation, from a 1911 Vulcan Tourer to a 2017 Rolls-Royce Wraith once owned by George Martin of The Beatles.
The Backbone of Success
Rodger’s financial success stemmed from two key ventures: the invention of the Lonsto automated ticketing machine and his thriving lock-up garage business. With over 14,000 garages across Southern England and the Midlands, these ventures provided the foundation for his passion project.
Highlights of Studio434
- Rare Gems: Among the collection’s standouts are a 1967 Volkswagen Type 34 ‘Razor Edge’ Karmann Ghia and a 1984 Ford Escort XR3i, found in one of Rodger’s garages.
- Eclectic Range: From vintage Citroëns to the iconic Lamborghini Countach, the collection caters to a broad spectrum of automotive tastes.
- Celebrity Connections: Some vehicles boast fascinating histories, including royal ties and previous celebrity ownership.
Beyond Cars: Studio434 as a Multifunctional Space
Studio434 isn’t just a repository of vehicles; it’s a dynamic space offering:
- Vehicle Hire: Cars for films, TV shows, and special events, featured in productions like Downton Abbey and Peaky Blinders.
- Event Venue: Unique settings for dining events, executive gatherings, and private celebrations.
- Film Studio: A backdrop for photography and cinematic projects.
The Future of Studio434
At 81, Rodger shows no signs of slowing down. His collection, rich in diversity and heritage, reflects his cheeky humor and steadfast dedication to preserving automotive history. Whether you’re a fan of sleek sports cars, charming classics, or automotive oddities, Studio434 offers an unparalleled experience.
If given the chance, which masterpiece from Studio434 would you take for a spin?
