Cadillac has officially unveiled the look of its upcoming Formula 1 team during an exciting event in Miami, marking a major milestone for American motorsport. Set to debut in the 2026 season, Cadillac will become the first new constructor to join the F1 grid since Haas in 2016, signaling a bold commitment to compete at the highest level of global racing.
A Powerful Partnership
The Cadillac Formula 1 project is a collaboration between General Motors (GM) and TWG Motorsports. For the first two seasons (2026–2027), the team will run with Ferrari-supplied power units, before switching to its own Cadillac-developed engines by 2028. This long-term vision underscores Cadillac’s ambition to become not just a participant, but a competitive force in F1.
The team’s operations are spread across several major motorsport hubs, including Fishers, Indiana; Warren, Michigan; Concord, North Carolina; and Silverstone, England. These locations will handle everything from chassis design and aerodynamics to power unit development and manufacturing.
Leadership and Expertise
At the helm of the Cadillac F1 team is Graeme Lowdon, a seasoned motorsport executive with experience at Virgin and Marussia F1. Supporting him are Dan Towriss, CEO of TWG Motorsports, and influential investor Mark Walter. The technical department features top names like Rob White as Chief Operating Officer, Nick Chester as Technical Director, Jon Tomlinson heading aerodynamics, and Pat Symonds as Executive Engineering Consultant. Together, this leadership team brings decades of expertise to Cadillac’s F1 ambitions.
Anticipated Driver Line-Up
While the official driver pairing has yet to be announced, speculation is heating up. The team is expected to combine an experienced Formula 1 driver with a young American talent, potentially rising star Colton Herta—if he secures the necessary FIA Super License points. This mix of veteran leadership and fresh energy could make Cadillac a fan favorite from the start.
Cadillac’s American Dream
Cadillac’s arrival comes at a time when Formula 1 is booming in the United States, with three marquee races: Miami, Austin, and Las Vegas. The brand’s entry into the sport will likely boost U.S. fan engagement even further, providing an all-American name on the grid to cheer for.
With the Miami livery reveal showcasing bold design and Cadillac’s signature luxury flair, anticipation is now building for the 2026 season. The company’s clear commitment to developing its own power unit, assembling a world-class team, and making a serious impact on the grid has set expectations high.
Fans and competitors alike will be watching closely as Cadillac’s Formula 1 journey takes shape, promising a new era of American excellence on the world’s biggest racing stage.
Cadillac unveils the look for their Formula 1 team in Miami 👀 pic.twitter.com/7vaTtGwkV1
— ESPN F1 (@ESPNF1) May 4, 2025