Fiat has announced a temporary halt in the production of its electric 500e city car for one month due to ongoing challenges in the European electric vehicle (EV) market. This pause in production highlights broader industry issues, with recent data showing a 7.5% decline in EV sales across Europe in July, according to Jato Dynamics.
In 2023, Fiat’s production of the 500e fell short of targets, with 77,260 units manufactured—15% below expectations. Despite this, the 500e managed to secure a spot as the sixth best-selling electric vehicle in Europe, with 62,000 units sold across the continent.
Stellantis, Fiat’s parent company, which manages 14 major automotive brands including Fiat, attributed the production suspension to a significant drop in orders. “This decision reflects the severe difficulties facing all car manufacturers in the European electric vehicle market,” Stellantis stated in a report to Reuters.
In a move to boost sales, Fiat Australia has introduced a temporary discount on the 500e La Prima, reducing the price from $52,500 (excluding on-road costs) to $49,990 drive-away as of August 2024. The 500e, launched in 2023, features an 87kW electric motor and a 42kWh battery, offering a driving range of up to 311 kilometers.
Additionally, Fiat is diversifying its offerings by developing a petrol version of the 500e. The upcoming model will be re-engineered to accommodate a 1.0-liter three-cylinder mild-hybrid engine, generating 52kW of power, indicating a shift from its electric origins.
