Photo by Erik Mclean via Pexels
(A Masterclass in Motorsport Misadventure)
Formula 1 eats ambition for breakfast. And in 1990, Subaru brought a knife to a gunfight – only to realize they’d forgotten the blade. The Subaru-Coloni C3B wasn’t just slow. It was a rolling punchline, a $20 million “what were they thinking?” that’s still whispered in paddock lore. Buckle up for the glorious train wreck…
The Dream: Flat-12 Glory
Subaru – beloved for rugged rally-bred road cars – eyed F1 like a kid staring at a rocket ship. “We build boxer engines! How hard could F1 be?” Partnering with Carlo Chiti (a legend past his prime), they bet everything on a chunky flat-12 engine – a road-car idea shoved screaming onto the grid. Minardi tested it in ’89, shrugged, and walked away. First red flag ignored.
The Reality: A Parking Lot Shakedown
Undeterred, Subaru did the unthinkable: bought a failing team (Coloni) and fired its founder. The C3B chassis? Rumor says it was bolted together in a Phoenix parking lot hours before its “debut.” The engine wheezed out 500 bhp – 200 less than rivals. It weighed a ton, handled like a fridge on ice, and sounded like a dying lawnmower. Engineers wept. Rivals pitied.
Race Day: The Sound of Silence
Driver Bertrand Gachot became F1’s unluckiest martyr. His job? Try to pre-qualify. For 8 races, the ritual repeated:
- Turn key. (Engine groans)
- Lurch onto track. (Handling betrays physics)
- Fail to set time. (Paddock avoids eye contact)
Subaru panicked. Sold the team back to the guy they’d fired. Slapped in a Cosworth engine. Still dead last. Gachot’s 1990 record: 0 qualifications in 16 races. An achievement in failure.
The Aftermath: History’s Harshest Teacher
Subaru slunk back to rallying. Coloni limped into 1991 with new drivers – still couldn’t pre-qualify. The C3B? It became shorthand for:
“When corporate ambition meets zero clue.”
Why We Remember It:
- Not for genius. For hubris.
- Not for speed. For parking lot assembly.
- A relic reminding us: F1 humbles giants.
The Punchline
While McLaren and Ferrari sculpted aerodynamics in wind tunnels, Subaru proved a flat-12 belongs in a Forester – not an F1 car. Sometimes the wrong turn makes the best story.
Got a favorite F1 flop? Share the schadenfreude below!
F1 drivers who left to soon? Read the story
About the Author
