During this model year, Chevrolet trucks set the direction for future models to come: advanced engineering combined with practical design, meeting changing consumer needs, and laying the foundation for a lasting tradition. In 1960, Chevrolet General Manager W.G. “Bill” Porter remarked, “These trucks are ideal for anyone who owns a car but needs transportation to work and to run errands, like picking up library books.” (This was an era when vehicles were as popular as motorcycles on Long Beach Boulevard, with Southern California streets buzzing with traffic.)
This model year established the foundation for future Chevrolet trucks, blending cutting-edge engineering with practical design to meet the evolving demands of consumers.
Introduction to the C/K Series
Before 1960, Chevrolet’s truck lineup was known as the Task Force series. The introduction of the C/K series marked a shift from previous designs. The “C” denoted two-wheel-drive models, while the “K” referred to four-wheel-drive models. This clear and unique naming convention became a hallmark of 1960s-era Chevrolet trucks and set the standard for future models.
Innovative Chassis and Suspension
One of the most notable advancements in the 1960 Chevrolet truck was its chassis design. Chevrolet broke away from traditional straight-frame rails, introducing a drop-center frame that lowered the cab by seven inches. This modification improved stability by lowering the truck’s center of gravity and enhanced ride comfort.
The suspension system was also upgraded significantly. Chevrolet introduced independent front suspension with control arms and torsion bar springs, replacing the traditional beam front axle, resulting in a smoother ride and better handling. The rear suspension featured coil springs combined with trailing control arms, making it up to 10% lighter than conventional leaf springs. For heavier-duty applications, leaf springs were also offered.
Powertrain Options
The 1960 Chevrolet truck offered a range of engine choices to suit various needs for power:
235 Thriftmaster Inline-Six: The base engine, delivering 135 horsepower.
261 Inline-Six: A development of the 235, boosted to 148 horsepower.
283 V8: A more powerful option, rated at 180 horsepower.
With a variety of powertrains, the 1960 Chevrolet truck gave consumers the flexibility to choose the engine that best suited their needs, whether it was for daily driving or for load-carrying capacity.
Transmission and Performance
The 1960 Chevrolet truck came standard with a 4-speed manual transmission, offering drivers control over performance, which was essential for both city and country driving. With its different engine configurations and transmission options, the truck was well-suited for a variety of tasks.
Body Styles and Options
Chevrolet offered the 1960 truck in several configurations:
Fleetside: Smooth-sided with straight lines, offering a touch of modernism and more cargo space.
Stepside: Featuring fendered quarter panels and an open cargo area, the Stepside had a touch of elegance and made it easier to load cargo.
Both 6.5ft and 8ft bed lengths were available in either style, with a unique 9ft bed offered on the Stepside. This variety allowed customers to choose a truck that best fit their tastes and practical needs.
Design and Styling
The 1960 Chevrolet truck introduced a new, bold design. Its front featured twin headlamps integrated into the overhanging bonnet, giving the truck a strong presence while achieving a harmonious look with rake and movement. The wraparound windshield, with its metallic copper tint, not only improved night vision but also added a rugged touch to the overall design.
Market Reaction and Heritage
The 1960 Chevrolet truck was well-received by both consumers and professionals. With innovative engineering, diverse configurations, and stylish design, the truck gained widespread public interest. By 1963, Chevrolet trucks accounted for one out of every three truck sales, reflecting their dominant market position.
The first-generation C/K series set the stage for future Chevrolet trucks, becoming a standard that lasted for decades. Whether hauling freight or venturing off-road with a buckboard or horse trailer, this generation earned a reputation for being solid and reliable. Over time, the style and engineering principles introduced in 1960 continued to influence Chevrolet and General Motors trucks, solidifying the brand’s position in the market well into the 21st century.
